Top 5 Delivered Meal Kits and Specialty Foods Apps in Italy: Q1 2024 Performance

In the first quarter of 2024, the performance of the top 5 delivered meal kits and specialty foods apps on a unified platform in Italy revealed interesting trends. The data, sourced from Sensor Tower, highlights key metrics such as weekly downloads, weekly revenue, and weekly active users.

Vivino: Buy the Right Wine saw a steady revenue stream, peaking at approximately $677 in the first week of January and maintaining figures around $500 towards the end of the quarter. Downloads started strong with 5.7K in the first week but tapered off to around 2.7K by the end of March. The app's weekly active users fluctuated, starting at 50.2K and ending the quarter with a notable increase to 45.6K.

HelloFresh: Meal Kit Delivery did not generate any revenue during this period. However, downloads showed a general declining trend, starting at 807 in the first week of January and dropping to 672 by the last week of March. Active users remained relatively stable, hovering around 14K throughout the quarter.

Factor_ Prepared Meal Delivery recorded minimal activity in terms of downloads and active users. Download numbers were modest, peaking at 96 in early February but mostly remaining below 100. Active users showed a slight increase from 152 in the first week of January to 172 by the end of March.

FROX also did not generate any revenue. Downloads were initially low but exhibited a gradual increase, reaching 80 by the last week of March. Unfortunately, data on active users for FROX was not available.

EveryPlate: Cooking Simplified showed minimal download activity, with the highest weekly downloads being 18 in the first week of January. Active users remained consistently low, around the 50 mark throughout the quarter.

The data indicates varied trends in the performance of these top apps, with Vivino: Buy the Right Wine standing out in terms of revenue and active user engagement. For more detailed insights, visit Sensor Tower.